Customer Relationship Management (CRM) entails all aspects of interaction that a company has with its customers, whether it is sales or service-related. OMS CRM solutions provides the business data to help you provide services or products that your customers want, provide better customer service, help sales teams to cross-sell and up-sell more effectively, close deals, retain current customers and to better understand who your customers are. The biggest benefit most businesses realize when moving to a CRM system comes directly from having all your business data stored and accessed from a single location